We
can produce attractive, original, heart stopping, knockout creative.
We can write vibrant, flowing,
compelling copy; twirling, dancing dialogue that engages our
audience, lifts the spirit and carries them to action.
We can personalise, print, collate,
fold, enclose, address, code, and post. We can monitor and analyse
and test and re-test and analyse again.
But send it to the wrong people
and we may as well stay at home.
We love lists...
We seek them out, clean them,
manipulate them, enhance them, and refine them. We take away
records that have changed or overstayed their welcome; that have
moved on but left their details behind; passed away.
And at the end of the day, when
the sun goes down, and the dust settles, and the last cliché
surveys the scene of each and every direct marketing campaign,
the most satisfying list we will ever compile is your list of
positive responses.
Direct Marketing. It's all about
lists... isn't it ?

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