Case Study - Appointment Making

A Courier company in central London, specialising in the collection, storage and delivery of legal documents, wanted appointments made with the decision makers in barristers' and solicitors' offices. BRG worked with the client on the scripting process, wrote a bespoke program which was wrapped around the data, with all relevant information on screen for the operator’s information.

We identified 373 decision makers of which 207 were contacted in the time allotted. 18 appointments were made for the client and a further 77 agreed to accept information pending a follow-up call from the client.
The overall cost of the exercise was only £646, which equated to £35.88 per appointment or £6.80 per positive outcome.

Feedback from the client was that the appointment quality was very good and they were more than satisfied with the new business generated.

Case Study - Fundraising Appeal

We were approached by a hospice for children, that was looking to raise funds by way of a direct mail appeal to existing supporters and also to recruit new donors. They had allocated a budget of £38,000 to the campaign.

BRG identified a number of suitable mailing lists and the charity provided its own donor database. The cold lists selected were: survey responders who donated to animal and children's charities; wealthy shareholders from our own Investors Masterfile; carefully profiled selections from the electoral roll.

The lists were combined; screened for MPS, deceased and gone-aways; duplications were removed, and each record was coded so that responses could be analysed.

BRG managed the print and production of the mail pack and release into the postal system. Mailsort 2 postage discount was also achieved.

The total cost of the campaign came in under budget at £34,000 and the total donations received amounted to over £85,500.

With a response rate of 5.55% from the cold lists, an average donation of £15 and a bank of 2839 new supporters, the campaign far exceeded the client's expectations.

Case Study - Financial Mailing

An Independent Financial Adviser specialising in Investment and Inheritance Tax Planning wanted to invite suitable prospects to a seminar.

BRG compiled a list of 4,000 high net worth individuals, oversaw full colour printing, laser printed invitations, collated the mail pack and released to Royal Mail. We also handled the responses via a Business Reply Service.

The cost of the direct mail campaign was £2,600 including postage.

The mailing produced 70 responses, of which 62 attended the seminar, eventually generating an income for the adviser in excess of £60,000.

Case Study - List Supply

A hospital in Surrey wanted to launch an appeal for a cancer unit. It was decided they should mail selected households in their catchment area.

Utilising electoral roll data, BRG de-duplicated existing supporters, screened for gone-aways and deceased, and produced a usable mailing list of 195,000 records.

This campaign has been running for over five years and has generated an estimated £700,000 towards the appeal.